Lifestyle and Learning

Surabaya's premier lifestyle destination where premium al fresco dining meets community driven experience

86 - 91 %

Conversion Rate

21

Mix Tenants

70 %

F&B Focus

10 KM

Catchment Radius

The Fairway Nine Story

Born from a vision to transform Surabaya’s retai landscape, Fairway Nine Mall emerged as a modern lifestyle destination in the heart of Weast Surabaya’s premium residential corridor.

Strategically integrated with the prestigious Bukit Darmo Golf, we’ve created a unique harmony between indoor sophistication and outdoor serenity a place where quality meets tranquility.

More than just mall, we are a curator of experiences for the refined and disceming community.

Our Vision

To be the most beloved premium retail and culinary destination for Surabaya’s elite community, providing world-class relaxation and socialization experiences.

Our Mission

Creating a home for communities through lifestyle-learning integration, exceptional al fresco dining, and curated events that foster connection and growth.

Strategic Location & Market

Prime West Surabaya

Located at Jl. Mayjend. Jonosewojo No.9, adjacent to Bukit Darmo Golf, serving the most affluent residential areas in the city.

Premium Demographics

Serving SES B+ to A households within a 10km radius, predominantly female visitors aged 18-65 with high purchasing power.

Integrated Ecosystem

Seamlessly connected with golf club members, nearby office buildings, and premium residential estates creating a captive audience.

Conversion Excellence

86-91% Conversion Rate

Our exceptional conversion rate demonstrates the power of strategic positioning, premium tenant mix, and an environment designed for purchase intent. Industry standard mall conversion rates typically range from 30-50%.

Peak Hours

17:00 - 20:00

Prime after-work dining and leisure time capturing professionals and families

Consistency

Year Round

Stable performance across seasons with event-driven peaks demonstrating strong tenant-customer fits

Conversion-focus

Visitor to buyer

Consumers who visit with the intention of making a purchase, not Rojali or Rohana

Traget Demographics

Visitor Profile

Age Range

18-65 years

Gender Split

Female Dominant

Socio-Economic

B+ to A

Catchment Area

15 km radius

Professions

All sectors

Psychographic Insights

Lifestyle Preferences

Values quality over quantity, appreciates aesthetics, seeks work-life balance through leisure activities

Shopping Behavior

Experience-oriented, prefers curated selections, frequent after-work dining, weekend family outings

Values

Community connection, sophisticated ambiance, outdoor dining experiences, exclusive events

Key Motivators

Escape from urban hustle, social status affirmation, unique dining venues, family-friendly luxury

Niche Positioning

Premium Al Fresco Dining & Lifestyle Hub

The only lifestyle destination in West Surabaya seamlessly integrating leisure, dining, and golf course views. We’ve carved a unique niche as the preferred gathering place for the city’s elite community.